Social marketing is easy to say, but what do we do exactly? Because social marketing is a mystery to many, we explained our expertise per category down below.
You will notice we don't offer 35 options, we offer around 6 options. We don’t offer more since this is our expertise and we learned these service are the most cost-effective. Working outside these services is possible, but for branding and sales we recommend the following:
Social Media Management:
Social Media is free & easy. But building a community, manage your reputation, humanize your brand and convert followers to customers is not easy if you are not experienced in social marketing. Our goal with every single client is first work on community building and increase engagement, since growth comes from engagement.
But the biggest thing to actually convert followers to customers is humanizing the brand and reduce the distance between brand & customer.
We will not only take care of your regular posting, but you will seriously experience a Social ROI!!
We do this the most and we love this the most. The results of retargeting ads are INCREDIBLE! With these ads you target on visitors who already shows interest in you and your product, but just did not convert for any reason. I have to statics about why you need retargeting, I am a HUGE fan of statistics so here you have a few:
- Only 1-4% of your website visitors convert after their first visit...
- 95% of the website visitors leave the website and will never come back...
- If you retarget, 70% will actually be likely to still convert.
- Retargeting ads have 149% higher chance to convert people than any other ad.
Now you understand why we use retargeting the most.
Not everytime you buy something, it was because of an ad. Brand-Awarenss plays a HUGE roll in this. Look at your phone for exaple, your workout shoes or even what you are dinking.
Did Apple or Samsung advertise so you bought the phone?
Did Nike advertise so you bought the shoes?
Did Coca Cola or Spa advertise so you went and got it?
You know that answer: Ofcourse not! You just know the brand and when you think of workout shoes you think of Nike.
We LOVE working on these ads, because this will deliver you customers throughout the entire year and after that!
Don’t get caught up in the never-ending search for new customers! Your current customers are your perfect customer, so why not just sell to them again? This is the new email marketing, but the difference is this marketing strategy is still seriously effective for bigger brands like yours.
Use Customer Targeting for maybe up-selling, sell a new model or look, update them on your stock or just share important brand information.
When you are looking for new customers, it is everything but hard if you know how. When we are looking for new customers we just use our look-a-like audiences, because again your current customers are your perfect customers, so an identical person to your current customer is a perfect customer.
You may have to read that twice, but look-a-like targeting is seriously just targeting people identical to your current customers!
There is also a little secret when it comes to Custom Audience. With these kind of ads, the algorithm takes over really quick. We have a few terms, we find your "Tower of Babel" and don't touch anything until after "The Garden of Eden". This is our secret to saving you huge ad-spend.
Hier zit ook een klein AM Media geheimpje achter. Bij deze manier van adverteren neemt het algoritme al snel de riemen in de hand. Wij hebben enkele termen, wij vinden uw "Tower of Babel" en raken niks aan tot na "The Garden of Eden". Dat is ons geheim naar geen torenhoge advertentiekosten!